Campaign
Know its value campaign

An awareness campaign to introduce the importance of the coin in its seven denominations and the necessity of circulating it and replacing the metal Saudi riyal with the paper riyal. This campaign aimed to spread awareness among members of society about the importance of the coin in its seven denominations (1, 2, 5, 10, 25, 50, 100 halalas). ) and encourage its greater use.

 

The campaign also stresses the necessity of replacing the metallic Saudi riyal with the paper riyal in some transactions, because of its role in enhancing the sustainability of the monetary system and reducing the cost of printing banknotes. The ultimate goal is to make the coin an essential part of daily transactions, thus increasing its efficiency in the national economy. the Campaigns 

Results
37,000,000
Impressions
30
Partnerships
24
Media Coverage
1,800,000
Engagements
5
Social Platform
Location

Saudi Arabia

Gallery
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50 Halal
New minted coin...and a glorious era
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